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PIZZA HUT PIE TOPS II

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“This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure that tournament fans can feed their pizza craving without missing a moment of the action. It’s called March Madness for a reason. We don’t want anyone to miss a play while answering the door to get their pizza.”

— ZIPPORAH ALLEN, CHIEF MARKETING OFFICER, PIZZA HUT
“Pizza Hut continues to bring us unique ideas to heighten the excitement that surrounds NCAA championships. We are thrilled with Pie Tops II making its return to March Madness. This is a time to get behind your favorite team and pull for NCAA student-athletes. We’re pleased that Pizza Hut is helping our fans enjoy more of the tournament journey as we head toward the Final Fours.”
— ELLEN LUCEY, DIRECTOR OF CHAMPIONSHIPS AND ALLIANCES, CORPORATE MARKETING AND BRANDING, NCAA

“As far as we know, this has never been done before. We feel it’s highly culturally relevant. Sneakers are hot. We’ve enlisted a really cool professional to design these shoes for us—the Shoe Surgeon out of L.A. We loved it. This is one of those ideas that as soon as we saw it, we wanted to buy it.”

— DAVID DANIELS, VP OF MEDIA AND ADVERTISING, YUM BRANDS